The fourth category is service conversations – all user-initiated conversations will be categorized as service conversations, which help users resolve inquiries with Customers. Any conversation that does not qualify as utility or authentication is a marketing conversation.
Whatsapp price update#
Utility conversations - Facilitate a specific, agreed-upon request or transaction or update to a user about an ongoing transaction, including post-purchase notifications and recurring billing statements.WhatsApp is moving from conversation-based pricing (2 conversations types) to conversation category-based pricing (4 conversation types).īusiness-initiated conversations will be replaced with three conversation categories (all of which require user opt-in): How is the WhatsApp pricing model changing? You are going to be charged based on the new pricing change. There are three new conversation templates: utility, authentication, and marketing, which are today’s business-initiated conversations, and today’s user-initiated conversations will be called service conversations. WhatsApp is introducing new conversation categories, moving from two conversation types to four. The updated WhatsApp rate card goes into effect on June 1, 2023. WhatsApp recently announced a pricing-related policy change affecting how Marketing Cloud Customers consume WhatsApp Multipliers and entitlement. These will be charged Rs 0.72 per conversation.WhatsApp Pricing Updates for Marketing Cloud As per the policy, any conversation that does not fall under the above two categories, will be termed as a marketing conversation. Marketing conversations: This is mainly about promoting the business online through offers, informational updates or sending call-to-action messages. Authentication conversations: These are for authenticating users with “one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)”. Utility chats will be charged Rs 0.30 per conversation. This may include updates, notification or billing statements during and after a transaction. The categories are as follows: Utility conversations: These messages are the ones that “facilitate a specific, agreed-upon request or transaction” or service to the customer.
Whatsapp price free#
These free conversations can be both business-initiated and user-initiated.
Your first 1,000 conversations each month won’t incur any WhatsApp fee (Twilio per-message costs still apply). These will require the customer to “opt-in” for the service. In addition to the WhatsApp conversation charge, customers will continue to incur the Twilio flat fee of 0.005 per message. The current business-initiated conversations-wherein a business sends a message to the user outside the 24-hour customer service window-will now be split into three different categories. The four new conversation categories and the pricing for them will be effective from June 1, 2023. The rates for these conversations will differ based on different categories. Currently, businesses are charged Rs 0.48 per conversation. According to an update by Meta, businesses using the WhatsApp Business Platform will be charged per 24-hour conversation, which includes all the messages delivered in a 24-hour session. Free Entry Points and Free Conversations Meta will increase the free window for WhatsApp conversations that start from ads that Click to WhatsApp and Facebook Page CTA from 1 to 3 days starting on March 1. In order to monetise business communications on its platform, WhatsApp has introduced a new pricing structure to for charging WhatsApp Business Accounts. These conversations will not change in price but will be renamed to Service conversations.
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